CHAPTER 01
Why mobile is its own craft.
A good mobile app is not a "responsive site." It is a small, opinionated, on-device program that respects battery life, privacy and the user's thumb.
Most agencies treat mobile as an afterthought bolted onto a web project — a shell wrapped around a web view, a Flutter app that ignores platform conventions, a React Native binary that drops frames on a two-year-old phone. We don't.
We build our mobile team senior and native-first, and we hold every app we ship to the same bar: it either earns a place on the home screen, or we start over.
A good mobile app is a small, opinionated program that respects the battery, privacy and the user's thumb.
— JULIEN MARECHAL, PRACTICE LEAD
CHAPTER 02
How we build.
Every app we ship stands on the same skeleton — different materials, same form.
Architecture: modern MVVM with TCA or Combine on iOS; MVI with Kotlin Coroutines + Flow on Android. Single-source-of-truth state, traceable side effects, deterministic preview screens.
Performance: a minimum of 60 FPS on the lowest device we agree to support. We profile every PR; regressions block the merge.
Accessibility: VoiceOver and TalkBack are first-class. Dynamic Type, reduced motion, contrast — tested on every release.
CHAPTER 03
What we ship.
Every mobile engagement ships with six deliverables. Slack on any one of them and the app becomes a demo, not a product.
01 Design system
Native tokens, components, motion library — kept in sync between Figma and code.
02 Test suite
Unit, snapshot and UI tests. CI gates on regression budgets.
03 Crash & performance telemetry
Crashlytics + custom traces. Sub-1% crash-free rate as the baseline.
04 Release automation
Fastlane / TestFlight / Play channel pipelines, wired to your repo.
05 Accessibility audit
VoiceOver, Dynamic Type, contrast, reduced motion — green before launch.
06 Store assets
Screenshots, copy, preview videos. We handle the upload, not you.
CHAPTER 04
How we work.
A few ways to work together. Most mobile engagements begin with a short Sprint that de-risks the platform and architecture before a line of production code is written.
SPRINT
We compress the idea into a tangible prototype, fast — real data, a working flow. Enough to decide direction.
BUILD
A full production engagement from design to launch — every deliverable, end to end, together.
OPERATE
A standing team that stays alongside you — pausing or scaling as the need demands.
CHAPTER 05
The tech we trust.
Native-first. We reach for cross-platform only when the design system and motion budget allow it.
iOS Swift 6
iOS UI SwiftUI
iOS STATE TCA
ANDROID Kotlin
ANDROID UI Compose
CROSS Flutter
CI Fastlane
MONITORING Sentry
ANALYTICS Amplitude
FLAGS LaunchDarkly
CHAPTER 06
Selected work.
Apps shipped from this practice.