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/05
LOG ENTRY · UPDATED MAYIS 2026 8 MIN READ

Digital
advertising,
measured like an audit.

Data-driven media buying and growth hacking. Attribution that survives an audit. We don't chase the last click — we engineer and prove incrementality.

CHAPTER 01

Why measured growth matters.

Most agencies report the last click. The last click is theatre. We engineer incrementality — and prove it with control groups you can audit.

The last click is theatre. Incrementality is the receipt.

— RANIA HABIB, PRACTICE LEAD
CHAPTER 02

How we scale.

Creative test volume + first-party tracking + an incrementality lens, repeated weekly.

CHAPTER 03

What we ship.

01
Server-side tracking
First-party events to the ad platforms via CAPI / Enhanced Conversions.
02
Incrementality model
Geo + audience control groups. A quarterly lift study.
03
Creative engine
10–30 ad variants a week. Iterate on the winners.
04
Attribution dashboard
MMM + last click + control group, in a single Looker view.
05
Landing pages
Built on the same Astro stack as your site. Sub-second LCP.
06
Monthly review
Wins, losses, the next bets. No vanity charts.
CHAPTER 04

How we work.

CHAPTER 05

The tech we use.

META Conversions API
GOOGLE Enhanced Conv.
TIKTOK Events API
TRACKING Stape
MMM Meridian
ANALYTICS GA4 + Heap
LANDING Astro
REPORTING Looker
TESTING VWO
CREATIVE Figma + Runway

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